Linkedin: Student Fair Case Study

A career-center partnership pitch for a LinkedIn-native student recruiting fair

Role

UX Designer

Industry

Career Tech / Platform UX

Duration

Multiweek (in progress)

l. Context

This is a Design for America Pro studio case study that will be pitched to a LinkedIn PM: a concept for helping LinkedIn deepen adoption in student markets by partnering with college career centers to host a structured recruiting fair.

My role in this study is the interface design work including what the experience looks like on LinkedIn for both students and recruiters, and how it fits into the platform without feeling like a separate product.

See below for a low fidelity recruiter view.

l. Context

See below for a low fidelity recruiter view.

II. Making the design feel native

A key insight was that the concept has to feel native to LinkedIn to have a realistic shot at adoption. The best design here isn’t flashy, it’s consistent with LinkedIn’s existing patterns so users don’t have to learn a “new LinkedIn.”

That principle guided my design decisions:

Reuse familiar UI building blocks (cards, grids, company pages, profile previews)
Translate existing behaviors into a Fair Hub rather than inventing a new layout paradigm
Keep actions predictable and lightweight (save, RSVP/register, follow, message, schedule)

I’m designing screens for two sides of the experience:

Students: discover → register → attend → follow up
Recruiters: manage → screen → schedule → track outcomes

⚙️Work in Progress

This case study is still in progress as we refine flows and prepare the pitch. What I’m most proud of is defining a clear interface direction around native integration, designing within constraints on purpose so the concept feels like it belongs on LinkedIn.

Next, the team will be A/B testing the Fair Hub with students and recruiters to validate clarity and motivation, then refine the UI based on feedback before presenting the final pitch.

⚙️Work in Progress

Next, the team will be A/B testing the Fair Hub with students and recruiters to validate clarity and motivation, then refine the UI based on feedback before presenting the final pitch.