Ivy Nurse: Revolutionizing the Nursing Shift Marketplace

II. Competitive Analysis

We began with a competitive scan (e.g., Handshake, Upwork) to understand how marketplaces build trust and reduce friction. This gave us a baseline for what users already expect and helped us quickly identify likely MVP pillars:

• credibility signals (profiles, verification, credentials)

• job discovery patterns (filters, listing structure, transparency)

• application/review mechanics (submission flow, messaging, follow-up)

III. User Research & Flow

We then interviewed 5 nurses to validate what actually matters in a healthcare context—what makes a posting feel legitimate, what information students need upfront, and what organizations need to confidently move forward. We translated those insights into an initial persona and are mapping the core loop around browse → trust → connect, shaping both student and organization flows.

Note: As Ivy Nurse’s internal roadmap evolved (their website progressed quickly in parallel), we shifted our design focus toward what would be most useful next: exploring an app direction while keeping the same marketplace fundamentals.